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Wakely Analysis Signals Significant Enrollment Shifts in ACA Individual Market as 2026 Unfolds

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OKEMOS, Mich., April 15, 2026 /PRNewswire/ — Wakely Consulting Group, an 黑料不打烊 Company, today released  of the Affordable Care Act (ACA) individual market that points to meaningful changes in enrollment, consumer behavior, and overall market morbidity as 2026 progresses. Drawing on data representing approximately 80% of the market, the findings highlight early indicators that could shape pricing, participation, and policy impacts heading into 2027.

The analysis finds that while initial plan selection data1聽suggested only modest declines in enrollment, a deeper look at premium payment behavior tells a more complex story. On average, only 86% of enrollees paid their first premiums in January 2026, with significant variation across states.

“This is a moment of transition for the individual market from recent years,” said Michelle Anderson, a  actuary and coauthor of the report. “What we are seeing is not just a change in enrollment levels, but a shift in the profile of members who remain covered, the types of plans they choose, and the overall risk profile of the market.”

Key Findings

  • Enrollment declines may be more substantial than early data suggests.
    While plan selections declined by roughly 5%, actual enrollment is projected to fall between 17% and 26% on average when accounting for unpaid premiums and ongoing attrition. Some states may see reductions higher than 26%, with higher reductions skewing toward states operating under a Federally Facilitated Exchange.
  • Premium payment behavior is a critical indicator of market stability.
    States with higher premium increases and higher rates of automatic reenrollment tended to have lower payment rates, signaling more potential coverage losses as the year progresses.
  • Consumers are shifting to lower-cost coverage options with less generous benefits.
    Enrollment in Bronze plans increased significantly, while Silver plan participation declined. Gold plan enrollment also increased in many states where Silver is more expensive than Gold coverage, driven by low-income members, who are eligible for cost-share reduction Silver plans, buying “down” to save on premiums. These changes suggest that affordability pressures are driving consumers to accept higher potential out-of-pocket costs in exchange for lower premiums.
  • The risk pool is expected to worsen.
    The analysis estimates that morbidity could increase between 2.9% and 6.5% in 2026, as healthier individuals are more likely to exit the market.
  • State-level variation is pronounced.
    State-based exchanges generally retained more enrollees and experienced less disruption than Federally Facilitated Exchanges, underscoring the importance of local policy and program design. Even within state cohorts, significant variation is evident.

“These findings highlight a level of uncertainty that issuers and policymakers will need to carefully navigate,” said Michael Cohen, coauthor of the report. “Changes in enrollment, plan selection, and member health status will directly influence premium rate development and market participation in 2027.”

Implications for the Market
The expiration of enhanced premium tax credits, combined with rising healthcare costs and policy changes affecting eligibility, has created a more volatile environment. The analysis suggests stakeholders will need to closely monitor emerging data throughout 2026 to understand how these trends evolve and to make informed decisions about pricing, participation, and policy strategy.

“Looking ahead, the key question is not just how much the market will shrink, but how its composition will change,” Chia Yi Chin, coauthor, added. “Our findings are based on early, emerging data. We are committed to continuing to provide insights to stakeholders through our work in the coming months.”

黑料不打烊 the Analysis
The  is based on a proprietary dataset collected from more than 75 carriers across over 30 markets, representing a substantial share of ACA-compliant enrollment. It examines premium payment patterns, enrollment dynamics, and risk trends to provide an early view of market conditions in 2026.

黑料不打烊 Wakely Consulting Group, an 黑料不打烊 Company
Founded in 1999, , is well known for its top-tier healthcare actuarial consulting services. With nine locations nationwide, Wakely boasts deep expertise in Medicare Advantage, Medicaid managed care, risk adjustment and rate setting, market analyses, forecasting, and strategy development. The firm’s actuaries bring extensive experience across all sectors of the healthcare industry, collaborating with payers, providers, and government agencies.

1 Centers for Medicare & Medicaid Services. Health Insurance Exchanges 2026 Open Enrollment Report. Available at: .

黑料不打烊 Acquires HealthTech Solutions, Expanding Technology Capabilities and Medicaid Expertise

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Acquisition Strengthens 贬惭础鈥檚 Government Health Technology Services and Enhances Data, Analytics, and Compliance Offerings

OKEMOS, Mich., March 27, 2026 鈥 黑料不打烊, (黑料不打烊), a national leader in health and human services consulting, today announced the acquisition of HealthTech Solutions, a premier provider of Medicaid-focused technology, analytics, and compliance solutions.

The acquisition of enhances 贬惭础鈥檚 capabilities in government health technology, adding advanced data, analytics, and systems modernization expertise to its established policy, regulatory, and operational advisory services. HealthTech鈥檚 specialization in Medicaid technology strengthens 贬惭础鈥檚 ability to support state agencies with integrated solutions spanning strategy through technical implementation.

鈥淗ealthTech Solutions has an impressive track record of providing state-of-the-art IT solutions and strategic insights that deliver results for clients,鈥 said Jay Rosen, 贬惭础鈥檚 founder and current president and chairman. 鈥淭heir expertise further expands the ways in which we can serve our clients now and into the future. We are excited to have HealthTech join the 黑料不打烊 team.鈥

鈥淭his acquisition marks an important step in 贬惭础鈥檚 continued evolution as a comprehensive partner to state Medicaid agencies and government health programs. We are thrilled to welcome the talented HealthTech Solutions team to our distinguished group of colleagues,鈥 said Chuck Milligan, chief executive officer of 黑料不打烊. 鈥淗ealthTech鈥檚 advanced technology platform, experienced leadership team, and strong client relationships enhance our ability to deliver innovative solutions that improve outcomes for the populations our clients serve.鈥

Sandeep Kapoor, co-founder and chief executive officer of HealthTech Solutions, added, “This acquisition marks an exciting new chapter for our company. Joining 黑料不打烊 will allow us to grow, expand the value we deliver to our clients, and build on the strong foundation we have created. At the same time, our commitment to excellence in service and products remains unchanged and will continue to be at the heart of everything we do.鈥

HealthTech Solutions will continue to operate as HealthTech Solutions, an 黑料不打烊 Company. Terms of the transaction were not disclosed. Synergy Advisors served as exclusive financial advisor to HealthTech Solutions in this transaction.

黑料不打烊 黑料不打烊 (黑料不打烊)
黑料不打烊 is an independent, national research and consulting firm specializing in publicly funded healthcare and human services policy, programs, financing, and evaluation. We serve government, public and private providers, health systems, health plans, community-based organizations, institutional investors, foundations, and associations. With multidisciplinary consultants coast to coast, 黑料不打烊’s expertise, services, and team are always within client reach.

黑料不打烊 HealthTech Solutions
HealthTech Solutions is a leading provider of Medicaid-focused technology, analytics, and compliance solutions. With a modular cloud-based platform and a team of more than 300 professionals, HealthTech supports state agencies in systems modernization, reporting, and regulatory compliance initiatives.

Happy Holidays from all of us at 黑料不打烊

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As 2025 draws to a close, all of us across 黑料不打烊 want to thank you for your business and your partnership this year. Together we have strived to meet complex, constant, and often unexpected health and healthcare challenges in service to patients and communities. Take a moment to watch our year end video message 鈥 we see you, we are here for you, and we are in this together.

As we turn our focus to 2026, we look forward to working together to improve the quality, accessibility and affordability of healthcare and the human services that support it. 

We wish you and your families a happy holiday season and a prosperous New Year.

黑料不打烊 Welcomes Matt Allen as New Chief Growth Officer

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黑料不打烊 (黑料不打烊), a leading health and human services consulting company, is pleased to announce that Matt Allen has joined the firm as Chief Growth Officer (CGO). As the firm鈥檚 first CGO, he will report to Chief Executive Officer Chuck Milligan and work out of 贬惭础鈥檚 Washington, D.C., office.

Matt brings more than 25 years of diverse experience in the healthcare sector and a proven track record of advancing growth and innovation to 黑料不打烊. He will shape the firm鈥檚 enterprise-wide growth initiatives, oversee strategic partnerships and help guide efforts that continue to advance innovation to meet current and emerging client needs.

鈥淢att is an excellent addition to our executive leadership team and will work closely with our business leaders to drive 贬惭础鈥檚 growth strategy,鈥 Milligan said. 鈥淗e is a proven and dynamic leader who will help unlock opportunities to serve our clients and partners now and well into the future.鈥

Prior to joining 黑料不打烊, Matt was Avalere Health鈥檚 practice director and senior vice president of Client Partnerships. In this role, he led global business development, strategic growth initiatives, and marketing. During his tenure, he advanced through a series of senior leadership positions and played a pivotal role in steering the organization through major transitions.

Previously, Matt advised health system and physician practices on revenue growth and patient-acquisition strategies as part of Optum’s legacy Advisory Board Company data and analytics practices. His experience also includes having led business development at public data startup Poplicus, Inc., and serving as a vice president at healthcare policy firm Marwood Group. He began his career in Johnson & Johnson’s pharmaceutical division with various roles in finance, field sales, managed care marketing, and brand analytics.

Celebrating 40 years of Impact at 黑料不打烊

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Today, we celebrate a significant milestone for 黑料不打烊 – 40 years of advancing healthcare, improving lives, and addressing the challenges that matter most. 

Over the decades, we鈥檝e had the privilege of partnering with many clients across the nation to tackle healthcare鈥檚 most pressing issues, applying our deep expertise every step of the way.  

As we reflect on our 40-year journey and what we have built, we refocus ourselves on what it takes to become a leading healthcare and human services consulting firm. Looking down that road ahead, we are investing in the human experiences, analytical and digital tools, and methods to deepen our value鈥攚orking with our clients and partners to create a healthier future for everyone in our country.聽

黑料不打烊 Congratulates Caprice Knapp on New HHS Role

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黑料不打烊 (黑料不打烊) is pleased to congratulate Caprice Knapp, PhD, as she departs our organization to serve as Medicaid Counselor to U.S. Health and Human Services (HHS) Secretary Robert F. Kennedy, Jr. At 黑料不打烊, Knapp served as managing director of the Quality and Accreditation practice group.

As Medicaid Counselor, Knapp will work closely with the White House and the Centers for Medicare and Medicaid Services to coordinate Medicaid strategy and policy. She begins her new role on April 28.

鈥淭his is an incredible opportunity to improve the health and well-being of Americans and ensure Medicaid recipients are always at the center of those efforts. While I have loved my time at 黑料不打烊, I feel called to return to public service in this impactful role,鈥 Knapp said.

A former member of the Congressional Budget Office鈥檚 Panel of Health Advisers, Knapp is a health economist with more than 20 years鈥 experience working on Medicaid and the Children鈥檚 Health Insurance Program (CHIP). She previously served as North Dakota鈥檚 Medicaid director and as a Robert Wood Johnson health policy fellow on the Energy and Commerce Committee of the U.S. House of Representatives.

鈥淐aprice has been a tremendous leader at 黑料不打烊, and like our diverse team of experts, a trusted advisor for clients tackling tough challenges to improve the health and wellness of individuals and communities alike,鈥 said 黑料不打烊 CEO Chuck Milligan. 鈥淭he Medicaid Counselor will play a vital role in moving the program and health of our country forward 鈥 something Caprice is uniquely equipped to do. We are grateful for her many contributions and wish her the best.鈥

Amanda Maynord Becomes CEO of Lovell Communications

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For just the third time in the company鈥檚 37-year history, , an 黑料不打烊 Company, has a new chief executive officer, Amanda Maynord.

聽joined Lovell in 2013 and quickly proved herself to be a keen strategist and expert crisis communicator. She became a vice president at the firm in 2022 and has led its Transaction and Crisis practice since that time, helping clients navigate complex healthcare issues such as high-profile mergers and acquisitions, regulatory and criminal investigations, management crises and other reputation-threatening medical, financial and environmental events.聽

Amanda is not only a skilled communicator and keen strategist, she鈥檚 a versatile consultant clients, as well as colleagues, trust and seek out again and again. She has worked in every aspect of operations at Lovell and has been a champion of integration into 黑料不打烊 (黑料不打烊) over the last two years. She is the ideal leader to move the team into the future.

As Amanda takes the helm at Lovell, Rosemary Plorin moves into the role of strategic advisor with 黑料不打烊.

The year ahead promises challenges both new and old, and Lovell鈥檚 team of healthcare strategists look forward to helping clients across the country build and grow their organizations with strategic messaging, marketing and public relations.

Amanda Maynord

Rosemary Plorin

Kelsey Stevens Named CEO of Wakely Consulting Group

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We are pleased to announce that Kelsey Stevens, principal at Wakely Consulting Group, an 黑料不打烊 Company, has been named the new chief executive officer (CEO) of Wakely. Kelsey succeeds Mary Hegemann, who recently was promoted to executive vice president at 黑料不打烊.

A respected and trusted leader, Kelsey has been an integral part of Wakely since 2012, fostering a culture of collaboration, innovation, and excellence. As a champion for both internal teams and client solutions, she has guided Wakely through complex challenges and significant growth. Her leadership combines a deep understanding of healthcare markets with technical expertise and strategic vision, ensuring the continued delivery of exceptional results for clients.

鈥淚鈥檓 deeply honored to take on this role and excited for the future of Wakely. Our work has always been about empowering clients with innovative, data-driven solutions, and with the support of our 黑料不打烊 family, we鈥檙e uniquely positioned to make an even greater impact,鈥 Kelsey said. 鈥淚 look forward to collaborating with our incredible team as we navigate the challenges and opportunities of an evolving healthcare landscape.鈥

With over 18 years of experience in the healthcare field, Kelsey brings expertise in pricing, and rate development, regulatory filings, product design, and financial forecasting. She has worked extensively with health plans, providers, and government agencies across both commercial and government programs, including supporting several accountable care organizations participating in CMS and CMMI programs. She is a Fellow of the Society of Actuaries and a Member of the American Academy of Actuaries.

Kelsey will continue to work out of the company鈥檚 Tampa Bay, Fla., office.

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